(born March 22, 1924)
American businessman, author, columnist and: founder of USA today, The Freedom forum and Newseum.
USA today was the most widely read newspaper in 1982.
to help spread USA today, an appealing bus was created:
Neuharth bought himself a $350,000 Blue Bird Wanderlodge bus outfitted with every amenity, including leather swivel chairs and cellular phones. Then he hired a staff of young journalists of inoffensive good looks, and a bus driver named Joel Driver, who owned an auto repair shop in Byron, Ga., and seemed enterprising, like Neuharth. Then he had his bus painted with the USA logo and outfitted with a horn that blared out renditions of On The Road Again and songs for every state, like Georgia on my Mind. Then they all hit the road for six months, bound for all 50 states.
Just to put in perspective of what kind of guy he was: think DIFFERENT from Ted Turner
although both business men looking to spread and advertise for people's interests, they had different intentions. Ted Turner was very charitable and looked at the spread of news and advertising would help benefit the knowledge, security and safety of the people. While Allen Neuharth was more focused on the money aspect and benefits of the job. For example he said: "Early on I gave up any thought of sports or extracurricular activities. I was determined to make money. By the time I reached college I realized I didn't give a damn about anything but journalism. "
No comments:
Post a Comment